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As a seasoned Creative Leader with 20+ years of advertising experience, I bring a rich digital perspective and a proven track record of conceptualizing, designing, and directing innovative and integrated brand solutions across various media channels. Passionate about effective design, I have a deep understanding of visual communication and a keen eye for detail.
Entrepreneurship
Since early 2020, I have focused on my family as a stay-at-home mom during the pandemic. In an effort to channel my creativity, I began crafting suncatchers to spread positivity during a challenging time. What started as a hobby quickly grew into a thriving small business with a bustling Etsy shop, two retail locations, and numerous wholesale partnerships across Canada. Through entrepreneurship, I gained valuable experience and insights.
While building my business, I also worked on several freelance design projects, ensuring that I remained connected to the advertising world. Now, I am ready to reemerge and pursue new opportunities.
Clients I've worked with
Ontario Power Generation
Ivy Charge
Laurentis Energy Partners
PowerOn Energy
Atura Power
LG Canada
BMO
LCBO
The Keg
Ace Bakery
The Mobile Shop
Church & Dwight (Nair, Batiste, Trojan,
Gravol, Rub A535, OxiClean)
Ontario Cancer Care
Target Canada
Fido
Microsoft
Hyundai Canada
Scotiabank
Ontario Ministry of Health
Bayer Health Care
Jenssen-Ortho
Experience
2020 - Present
Freelance Creative Consultant + Entrepreneur
Ajax, ON
2010 - 2019
Creative Lead | Forsman & Bodenfors, Toronto, ON
2006 - 2010
Art Director | Bensimon Byrne - Mighty, Toronto, ON
2002 - 2006
Web Designer | Elsevier Interactive, Toronto, ON
Skills
Team Leadership + Mentoring
Creative Brand Strategy
Collaboration + Communication
Web + UX/UI Design
CRM + Digital Campaigns
Accessibility Compliance (WCAG)
User Acceptance Testing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Figma
HTML / CSS
Education
1999 - 2002
Multimedia Design Diploma
Durham College
1998
Desktop Publishing Certificate
George Brown College
Courses
2014
Managing People Essentials
University of Toronto
2014
Web Accessibility Training
CanAdapt
Interests
In my free time, I am an avid supporter of the Blue Jays, never missing a game. I also enjoy soaking up the sunshine, exploring the outdoors, and indulging my fascination with outer space. While designing is my passion, these hobbies allow me to recharge and find inspiration in the world around me.
Let's make something
cool together.
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